The St. Gallen Management Model gives you the whole picture without losing sight of the details. The model offers unique advantages, especially when you're dealing with subjects like strategy and marketing. For example, the leadership team at the top of a company needs a long, wide view to convert the company mission and goals into reality. Younger, high-potential managers need to see beyond their specific areas of responsibility to the wider general context. The St. Gallen Centre of Strategic Management and Marketing works to help all executives see the whole picture, but never lose sight of the details.
Knowing the demands that executives face, the St. Gallen Centre of Strategic Management and Marketing offers the latest practical insights into strategic leadership and marketing. It has rarely been so easy to gain a comprehensive overview of strategic management and marketing.
Business Owners & Top Management
Business owners, boards of trustees, directors and members of boards assign capable leaders to key positions in their companies or groups. Is that the full extent of their work? Of course not. They assign roles and responsibilities, determine guidelines and, free from short-term goals, drive innovation.
A strategy is only as good as its realization. Does it generate better returns? Does it lead to larger market share? For board members, top executives and managers responsible for profit centers, these questions are vital, since a new strategy generally brings major change.
Engineers, technicians, IT-specialists and managers in operations, sales and marketing also have management responsibilities. Their success often depends on a basic knowledge of business administration and, depending on their function, a deeper grasp of strategy, marketing or sales.
Junior managers are not expected to craft company strategy. But they are expected to meet their responsibilities without losing sight of key strategic questions. This means they need to understand the "big picture" and concern themselves with the long-term survival of the firm.