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Four-month, part-time program that includes an onsite seminar, a distance-learning course and a practical project paper.

Concept

Part-time CEO Certificate Program for:

  • CEOs or senior executives,
  • Board members, executives, directors and entrepreneurs,
  • Executives who are preparing for any of the leadership positions listed above and want to earn a university certificate by completing the three parts of this program.

The 4-month CEO Certificate Program starts with the on-site seminar unit, which provides the necessary insights for the distance learning unit and prepares for the project paper.

Design

The certificate program has three units:

  • Intensive onsite seminar
  • Four-week distance learning unit
  • Independent literature study and project paper

Subjects

1. Seminar

The program starts with a five-day "CEO-Program" course:

  • Strategic Management
  • Change Management
  • Total Customer Focus
  • Sustainability with Flexibility

2. Distance Learning

The distance-learning unit, set in an international context, broadens and deepens participants’ knowledge. In addition to their literature assignments, participants take a four-week distance learning course (one evening per week) designed and taught by leading US professors. Participants select one of the three distance learning modules:

Description module 1: Business Strategy

Business Strategy explores the differences among business models and systems. A key topic is organizations can achieve the scale, scope, and efficiency that come from being large and the flexibility, speed, and responsiveness of being small. The course covers Harvard University Professor Michael Porter's Industry and Competitive Analysis Framework, the importance of core competencies and analysis of the value chain for finding business opportunities.

Description module 2: Financial Management

Financial Management provides participants with a foundation to make economically sound decisions regarding financial management. Topics to be covered include the time value of money, risk and return, cash flow principles and capital budgeting decision techniques. Participants who complete this course component should be able to analyze capital investment decisions.

Description module 3: Marketing Management

Marketing Management shows how to adapt resources and objectives to take advantage of market opportunity. Among its topics are planning, segmentation, positioning, marketing mix development and relationship marketing. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising and many other strategic areas. This course enables participants to conceptualize marketing issues and make viable marketing recommendations.

3. Project Paper (Practical Part)

The practical part of this program ensures that your studies relate to your current professional environment. Participants select a subject or a project and write a 30- to 50-page project paper. The paper should build participants’ knowledge and skill in their specific business areas.

4. Certificate

After successfully completing this program, participants are awarded the “CEO Certificate” from SGMI Management Institute St. Gallen.

Information und Beratung

+41 71 223 50 30

Durchführungen

  • Duration: 4 to 6 months
  • Program Fees: CHF 10'300 (plus 8% VAT in Switzerland)
    Invoicing in EUR possible (depending on current currency rate)

Alle Durchführungen ausklappen Alle Durchführungen einklappen

Nr. ED-50317 beginnend am 16.10.17

Modul Datum Ort
Seminar 16.10.2017 - 20.10.2017 Boston, USA
Distance Learning October, November or December 2017
Project Paper Winter 2017/2018

Zur Anmeldung

Nr. ED-50118 beginnend am 11.06.18

Modul Datum Ort
Seminar 11.06.2018 - 15.06.2018 Boston, USA
Distance Learning October, November or December 2018
Project Paper Winter 2018/2019

Zur Anmeldung

Nr. ED-50218 beginnend am 05.11.18

Modul Datum Ort
Seminar 05.11.2018 - 09.11.2018 Boston, USA
Distance Learning May, June or July 2019
Project Paper Summer 2019

Zur Anmeldung

Broschüre zu diesem Programm

Alle Informationen zu unseren Programmen finden Sie auch in unserer Broschüre.

Bestellen Sie auch kostenlos unsere Broschüre Master- und Diplomstudiengänge (Postversand).

Diplomberatung und Information

Gerne beraten wir Sie persönlich zu unseren Master- und Diplom-Programmen. Rufen Sie uns an.

+41 71 223 50 30