General Management Program

Subjects

Part 1

General Management: The Integrated Management Approach

Why is managing such a difficult task? Mainly because there are so many issues and unpredictable factors to consider. And because stakeholders have different, sometimes contradicting goals. However, there are certain meaningful criteria for high-quality management. These will be outlined methodically with the integrated management approach.

Strategy and Execution

• The strategy concept
• Business segments as planning units
• The strategic “must-analyses”
• Promising strategy options
• Methodology of strategy formulation
• Functional strategies
• Digital strategy
• Financial aspects of strategy
• Leadership, execution, implementation

Part 2

Financial Leadership and Controlling

• Basics of financial leadership
• Understand and utilize balance sheet, profit and loss accounts and financial reports
• Leadership with key figures
• Cash flow statement
• Planning and budgeting
• Investments and profitability accounting
• Financing options
• Cost and performance accounting
• Controlling systems and methods
• Performance improvement programs

Part 3

More Efficiency with Leadership

The way a manager leads coworkers and teams directly influences the effectiveness of an organization. Motivating people is important because encouraged workers achieve better results. How important are rules? And which rules lead to above-average results? What arsenal of leadership techniques does a great leader need to intuitively master every possible situation?

• Basics of efficient leadership
• Prerequisites for successful leadership
• Developing leadership personality
• Leadership behavior, social competence
• Employee management tools
• Leading teams to success