Four-month, part-time program that includes an onsite seminar, a distance-learning course and a practical project paper.
Part-time CEO Certificate Program for:
The 4-month CEO Certificate Program starts with the on-site seminar unit, which provides the necessary insights for the distance learning unit and prepares for the project paper.
The certificate program has three units:
The program starts with a five-day "CEO-Program" course:
The distance-learning unit, set in an international context, broadens and deepens participants’ knowledge. In addition to their literature assignments, participants take a four-week distance learning course (one evening per week) designed and taught by leading US professors. Participants select one of the three distance learning modules:
Business Strategy explores the differences among business models and systems. A key topic is organizations can achieve the scale, scope, and efficiency that come from being large and the flexibility, speed, and responsiveness of being small. The course covers Harvard University Professor Michael Porter's Industry and Competitive Analysis Framework, the importance of core competencies and analysis of the value chain for finding business opportunities.
Financial Management provides participants with a foundation to make economically sound decisions regarding financial management. Topics to be covered include the time value of money, risk and return, cash flow principles and capital budgeting decision techniques. Participants who complete this course component should be able to analyze capital investment decisions.
Marketing Management shows how to adapt resources and objectives to take advantage of market opportunity. Among its topics are planning, segmentation, positioning, marketing mix development and relationship marketing. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising and many other strategic areas. This course enables participants to conceptualize marketing issues and make viable marketing recommendations.
The practical part of this program ensures that your studies relate to your current professional environment. Participants select a subject or a project and write a 30- to 50-page project paper. The paper should build participants’ knowledge and skill in their specific business areas.
After successfully completing this program, participants are awarded the “CEO Certificate” from SGMI Management Institute St. Gallen.