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Four-month, part-time program that includes an onsite seminar, a distance-learning course and a practical project paper.


Part-time CEO Certificate Program for:

  • CEOs or senior executives,
  • Board members, executives, directors and entrepreneurs,
  • Executives who are preparing for any of the leadership positions listed above and want to earn a university certificate by completing the three parts of this program.

The 4-month CEO Certificate Program starts with the on-site seminar unit, which provides the necessary insights for the distance learning unit and prepares for the project paper.


The certificate program has three units:

  • Intensive onsite seminar
  • Four-week distance learning unit
  • Independent literature study and project paper


1. Seminar

The program starts with a five-day "CEO-Program" course:

  • Strategic Management
  • Change Management
  • Total Customer Focus
  • Sustainability with Flexibility

2. Distance Learning

The distance-learning unit, set in an international context, broadens and deepens participants’ knowledge. In addition to their literature assignments, participants take a four-week distance learning course (one evening per week) designed and taught by leading US professors. Participants select one of the three distance learning modules:

Description module 1: Business Strategy

Business Strategy explores the differences among business models and systems. A key topic is organizations can achieve the scale, scope, and efficiency that come from being large and the flexibility, speed, and responsiveness of being small. The course covers Harvard University Professor Michael Porter's Industry and Competitive Analysis Framework, the importance of core competencies and analysis of the value chain for finding business opportunities.

Description module 2: Financial Management

Financial Management provides participants with a foundation to make economically sound decisions regarding financial management. Topics to be covered include the time value of money, risk and return, cash flow principles and capital budgeting decision techniques. Participants who complete this course component should be able to analyze capital investment decisions.

Description module 3: Marketing Management

Marketing Management shows how to adapt resources and objectives to take advantage of market opportunity. Among its topics are planning, segmentation, positioning, marketing mix development and relationship marketing. Cases will be analyzed and discussed in an asynchronous format. The cases address topics in segmentation, sales, advertising and many other strategic areas. This course enables participants to conceptualize marketing issues and make viable marketing recommendations.

3. Project Paper (Practical Part)

The practical part of this program ensures that your studies relate to your current professional environment. Participants select a subject or a project and write a 30- to 50-page project paper. The paper should build participants’ knowledge and skill in their specific business areas.

4. Certificate

After successfully completing this program, participants are awarded the “CEO Certificate” from SGMI Management Institute St. Gallen.

Information und Beratung

+41 71 223 50 30


  • Duration: 4 to 6 months
  • Program Fees: CHF 10'300 (plus 7.7% VAT)
    Invoicing in EUR possible (depending on current currency rate)

Nr. ED-50220 beginnend am 12.10.20

Modul Datum Ort
Seminar 12.10.2020 - 16.10.2020 Berlin, DE
Distance Learning Oct., Nov. or Dec. 2020
Project Paper Winter 2020/2021

Zur Anmeldung

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