Boston Strategy Program

Subjects

Strategic Management in Transition

Strategic planning means actively concerning yourself with securing the future of the company. Strategic leadership is about transforming the results of your strategic consideration and discussion into concrete policies and actions at all levels of management. Strategic implementation should then lead to demonstrable results for the purpose of securing this future. So much for theory.

What about practice? Dynamic, unpredictable markets and increasingly difficult business conditions make the quality and quantification of strategic planning more difficult than ever before. For the conversion of strategic concepts into level-appropriate plans and objectives, the instruments are missing, or too slow and cumbersome. So, strategies get bogged down in the quick-sand of implementation.

How can you optimize the chances of your deployment strategies?

• The process of strategic planning
• Strategic management in the age of digital business transformation
• What distinguishes good from bad strategies
• How to formulate and represent strategies instrumentally
• First implementation barriers: structure, culture, processes and lack of core competencies
• How to communicate strategies
• Early warning systems; strategic control
• The art of strategy implementation

New Approaches for Market Success

Customer focus alone is no longer enough. Few companies can afford to ignore systematically studying customer needs, controlling customer satisfaction and developing a customer-oriented company culture.

• The new consumer and customer
• Consequences of globalization for marketing strategy
• Brand strategy, identity and positioning
• Innovation and service leadership
• Exploiting the opportunities of new media

Implementation

Modern management in an international environment requires a high degree of identity, trust, entrepreneurship and self-organization. The Boston Strategy Program shows you how to tackle these challenges in your own company, so you can develop an effective, implementation- and result-oriented management culture.

• Specifying vision, mission and key objectives
• Anchoring culture and values in the company
• Designing a simple, transparent structure
• Providing for leadership and implementation
• Implementing beneficial, value-added change
• Introducing well-aligned control and incentive models
• Sparking motivation and winning spirit in everyday business