Director of the Center for Online Marketing & Social Media
Anna-Lena Klein is a graduate in Advertising, Marketing as well as Social Media Management. She can rely on long-lasting years of experience in marketing, social media & SEO as well as affiliate marketing. Her main topics as director of the Center for Online Marketing & Social Media at SGMI Management Institute St. Gallen are:
In company-specific programs and workshops, she supports companies on social media and online reputation issues and helps them to master the social web, strategically and conceptually. Furthermore, she holds lectures at conferences on a variety of topics and intensively works on the impact of social media on search engine optimization (SEO). Anna-Lena Klein also organizes branch-specific online marketing and social media conferences for companies and managers.