- Center for Strategic Management
- Center for Innovation
- Center for Start-up-Management
- Center for Digital Business Transformation
- Center for Governance & Compensation
- Center for Sustainability Management
- Center for Executive Coaching
- Center for Leadership
- Center for Change Management
- Center for Personal Leadership & Motivation
- Center for New Work
- Center for Communication
- Center for Rhetoric
- Center for Marketing Management
- Center for Brand Management
- Center for Online Marketing & Social Media
- Center for Resilient Marketing
- Center for Sales Communication
- Center for Financial Management
- Center for Mergers & Acquisitions
- Center for Controlling
- Center for International Management
- Center for Asia
Center for Marketing Management
The St. Gallen Center for Marketing Management covers the entire spectrum of modern marketing management: Training, Consulting, and Research & Development. We have set ourselves the goal of making a major contribution to science and practice through applied research, consulting, and other services related to the topics of strategic marketing management, product and brand management, and brand management and communications.
We offer a full portfolio of marketing and corporate leadership products and create sustainable added value for our customers. Our integrated project approach has the benefit of providing consultation from a single source without any coordination efforts.
Source: Hollensen, S. / Opresnik, M.: Marketing: A relationship perspective, 2nd ed., München
In-house Seminars and Consulting Services
- Motivating and inspiring keynotes, seminars, and workshops for Marketing & Sales and Negotiation
- Designing holistic and effective marketing communication strategies (e.g. content marketing or social media marketing via YouTube)
- Using customized and industry-specific analytical methods and instruments regarding research on customer behavior.
SGMI Open Programs: Seminars
Masters and Diplomas
Publications
Head
Prof. Dr. Marc Opresnik
Chairman of the Academic Committee and Director of the Center for Marketing Management at SGMI Management Institute St. Gallen
Marc Oliver Opresnik studied Business Administration with specialization in Marketing, Human Resource Management and Business English at the University of Hamburg and later earned his doctorate on the topic of "Corporate Culture in the US and Germany." He is a marketing professor and member of the board of directors at SGMI Institute of Management St. Gallen. In addition, he is professor at international universities and as the founder of the PIVOTAL Infinity Marketing Canvas®, he has shaped one of the most innovative, purpose-driven marketing approaches of our time.
For ten years, he successfully worked in the management of Shell International Petroleum Company Ltd and has authored numerous articles and reference books, among others, the international marketing standard work "Marketing - A Relationship Perspective" and the German edition of "Marketing Management". His negotiation and communication guide, "The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!" became an international best seller. Professor Opresnik advises and supports international institutions, governments, global companies and medium-sized market leaders in the areas of marketing, strategy, innovation and negotiation. With his many years of experience, he is one of the world's recognised specialists in purpose-driven marketing – with the aim of creating a better world through education and innovation.
His work focuses, among others, on the following areas:
- Strategic Marketing Management
- Marketing Analysis, Positioning and Value Creation
- Marketing and Growth Strategies
- Purpose-driven Innovation
- Negotiation and Communication
