Marc Oliver Opresnik
Prof. Dr.
Chairman of the Academic Committee
Marc Oliver Opresnik studied Business Administration with specialization in Marketing, Human Resource Management and Business English at the University of Hamburg and later earned his doctorate on the topic of "Corporate Culture in the US and Germany." He is a marketing professor and Chairman of the Academic Committee at SGMI Institute of Management St. Gallen. In addition, he is professor at international universities and as the founder of the PIVOTAL Infinity Marketing Canvas®, he has shaped one of the most innovative, purpose-driven marketing approaches of our time.
For ten years, he successfully worked in the management of Shell International Petroleum Company Ltd and has authored numerous articles and reference books, among others, the international marketing standard work "Marketing - A Relationship Perspective" and the German edition of "Marketing Management". His negotiation and communication guide, "The Hidden Rules of Successful Negotiation and Communication: Getting to Yes!" became an international best seller. Professor Opresnik advises and supports international institutions, governments, global companies and medium-sized market leaders in the areas of marketing, strategy, innovation and negotiation. With his many years of experience, he is one of the world's recognised specialists in purpose-driven marketing – with the aim of creating a better world through education and innovation.
His work focuses, among others, on the following areas:
- Strategic Marketing Management
- Marketing Analysis, Positioning and Value Creation
- Marketing and Growth Strategies
- Purpose-driven Innovation
- Negotiation and Communication
