Ruben Mosblech
Director of the Center for Resilient Marketing
Ruben Mosblech studied Business Administration at the universities of Cologne and Salamanca. Since 1998 he has built up his expertise in the areas of Marketing, Sales and Strategy in consumer goods companies such as Procter & Gamble and L’Oréal, in retail at OBI, in market research at Symphony IRi and consulting at BBDO Consulting, Interbrand, and PwC. He has gathered rich practical experience both at the national and international level in all disciplines of brand, communication, marketing and sales activities: from the definition of defining brand elements and value propositions for brand strategies via brand architecture and product portfolio strategies to the concept, production and implementation of campaigns from TV to in-store communication in both B2B and B2C. Working in market research as well as strategy and marketing consulting he has acquired additional analytical and conceptual skills. Furthermore, he is experienced in building up small business units, start-ups and own companies. Ruben Mosblech concentrates on a variety of topics such as
- Resilient Marketing
- Brand Strategy
- Marketing and Communication Strategy
- Market Research
- People and Ressource Management
- Future of Marketing
