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Stuart Van Auken

Stuart Van Auken
Prof. Dr.

Stuart Van Auken heads the e-learning program Marketing Management at SGMI Institute of Management St. Gallen and holds a Ph.D. in marketing from the University of North Texas. After graduating, he became head of the School of Business at California State University as well as head of the Department of Marketing and Business Statistics at the University of Louisville. As professor at the Florida Gulf Coast University for ‚Marketing Analysis and Development' he won the ,Senior Research Award' for outstanding research and was honored Marketing Educator of the Year by the ,Educators' Association'. The emphasis of his research and practical projects are on the following areas:

  • Marketing Strategies
  • Marketing Research
  • Customer Behavior
  • Marketing Education

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