Alexander Haldemann
Director of the Center for Brand Management

Alexander Haldemann is an internationally renowned expert on strategic branding and communication. His research and projects focus on the following disciplines:

  • Strategic Positioning
  • Corporate Branding/Corporate Identity
  • Portfolios Structures and Brand Architecture
  • Incorporate Communication Management
  • Employer Branding
  • Digital Transformation and Innovation Management

Alexander Haldemann was born in Berlin and studied Economics at the University of St. Gallen (HSG). He earned his Ph.D rer. pol. at Prof. Dr. H. P. Wehrli's Institute of Business Administration at the Zurich University. Besides working as a director of the Center for Brand Management at the SGMI Institute of Management St. Gallen, Alexander Haldemann heads one of the leading agencies for Branding and Corporate Identity with branches in Zurich, Berlin, and San Francisco.

Further persons ‚Marketing & Sales‘

Stuart Van Auken

Prof. Dr.

Johann Schlieper


Anna-Lena Klein

How to contact us

+41 71 223 50 30

SGMI Management Institut St. Gallen
Bogenstrasse 7
CH-9000 St. Gallen

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