Alexander Haldemann
Dr.oec.
Expert Lead of the Center for Brand Management
Alexander Haldemann is an internationally renowned expert on strategic branding and communication. His research and projects focus on the following disciplines:
Alexander Haldemann was born in Berlin. He completed his degree in economics at the University of St. Gallen (HSG). He subsequently obtained his PhD under Prof. Dr H. P. Wehrli at the Institute for Business Research at the University of Zurich. In addition to his role as Expert Lead at the Centre for Brand Management at the SGMI Management Institute, Alexander Haldemann serves as CEO of one of Switzerland’s largest communications and advertising agencies.