Alexander Haldemann
Dr.oec.
Expert Lead of the Center for Brand Management

Alexander Haldemann is an internationally renowned expert on strategic branding and communication. His research and projects focus on the following disciplines:

  • Strategic Positioning
  • Corporate Branding/Corporate Identity
  • Portfolios Structures and Brand Architecture
  • Incorporate Communication Management
  • Employer Branding
  • Digital Transformation and Innovation Management

Alexander Haldemann was born in Berlin. He completed his degree in economics at the University of St. Gallen (HSG). He subsequently obtained his PhD under Prof. Dr H. P. Wehrli at the Institute for Business Research at the University of Zurich. In addition to his role as Expert Lead at the Centre for Brand Management at the SGMI Management Institute, Alexander Haldemann serves as CEO of one of Switzerland’s largest communications and advertising agencies.

How to contact us

+41 71 223 50 30


SGMI Management Institute St. Gallen
Bogenstrasse 7
CH-9000 St. Gallen

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