This intensive three-day seminar covers the context of digital transformation, assesses the major drivers of new consumer behavior and prepares the transformation leader to guide and steer the organization through the digital transformation process.
Concept
As advanced technologies, such as artificial intelligence, machine learning, and robotics continue to develop at faster rates, it is becoming more challenging for leaders in companies of all sizes to assess the future. How will technologies and trends disrupt their business and create new opportunities? The digital revolution is transforming, not only businesses, but fundamentally changing entire industries. In this new world, companies fear, they are being attacked from all sides, with thousands of start-ups pushing into traditional markets and industries.
Digital transformation leaders understand the current major tectonic shifts and the driving forces behind them. They must be able to identify threats and opportunities, understand the difference between diversification and scope, navigate and manage complex environments and, most importantly, bring people along with them. Digital transformation is about leading people into (and through) an increasingly uncertain future and providing them with an environment to perform in. In this seminar participants
- will be equipped with a clear understanding of what is happening in the business world and how to assess and manage different opportunities and threats,
- will gain a clear understanding of new customer behaviors and the ability to design a process that generates real transformation and acceleration,
- and finally will obtain the tools to turn an uncertain future into an asset, both personally and for the organization.
Subjects
The Digital World: Overview
First and most importantly, the digital transformation leaders must be aware of and understand the driving forces behind the different shifts in the way a business operates. The leader should understand how large-scale networks and platforms are fundamentally shifting the way we think of organizations and business models. In this context, the leaders must assess their organization on an organizational and an individual level.
- Driving forces and the context of digital transformation
- Future timeline and digital readiness assessment
- Understanding networks, platforms and data
The Business: Transformation Concepts
To set up a tailor-made transformation and process design, maintaining the balance between scope and focus is crucial. It is vital to the design process to analyze different complex perspectives by being specific, but still flexible to include shifts in the environment. Leaders should create organisms in the organization to foster business potential and dissolve upcoming threats. Executives and change agents need to successfully transmit the transformation concept and implement performance indicators to measure its outcome.
- Transformation process and design
- Transformation transmission
- Measuring the value and success of transformation
The Customers: Digital Marketing & Social Media
Executives must understand the shift in customers’ demands and behaviors. Digital transformers must design products and services around the customer, who is constantly demanding more, and understand how to solve the customers’ problems. Lastly, leaders must understand the internal changes needed to lead a customercentric value chain.
- The connected customer
- Leading a customer-centric value chain
- Digital marketing & multichannel-marketing
- Social media & social advertising
The Employees: Agility & Digital Leadership
Creating the conditions for an open corporate culture is crucial for the successful implementation of digital strategies. An agile company involves the employees in the development of new business models and uses change management as a catalyst for digital change.
- The age of new working models
- The leader of the future
- The balance between leadership and self-organization
- The potential of the social web and digital communities in employee retention and recruitment
Sessions
- Duration: 4 days
- Program Fees: CHF 5500 (plus 8.1% VAT)
Invoicing in EUR possible (depending on current currency rate)
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No. E-20224 Starting at 26.08.24
| Module | Date | Place |
|---|---|---|
| Seminar | 26.08.2024 - 29.08.2024 | St. Gallen, CH |
No. E-20125 Starting at 20.01.25
| Module | Date | Place |
|---|---|---|
| Seminar | 20.01.2025 - 23.01.2025 | St. Gallen, CH |
No. E-20225 Starting at 25.08.25
| Module | Date | Place |
|---|---|---|
| Seminar | 25.08.2025 - 28.08.2025 | St. Gallen, CH |