Four-month, part-time program that includes an on-site seminar, a distance-learning course and a practical project paper.
Part-time certificate program for executives and specialists who
The four-month Business Strategy Certificate Program starts with an onsite seminar that gives participants the insights they need for the distance-learning module and prepares them for their project paper.
The certificate program has three units:
The on-site seminar "Strategic Management" covers:
The distance-learning unit, set in an international context, broadens and deepens participants’ knowledge. In addition to their literature assignments, participants take a four-week distance learning course (one evening per week) designed and taught by leading US professors.
This module explores the differences among the strategies and systems that managers use to increase productivity. A key topic is how organizations can achieve the scale, scope and efficiency that come from being large and the flexibility, speed and responsiveness of being small. The course covers Harvard University Professor Michael Porter's Industry and Competitive Analysis Framework, the importance of core competencies and analysis of the value chain for finding business opportunities.
Lecturer: Prof. Dr. Walter Rodriguez
The practical part of this program ensures that participants’ studies relate to their current jobs. Participants select a subject or a project and write a 30- to 50-page project paper. The paper should build participants’ knowledge and skill in their specific business areas.
After successfully completing this program, participants are awarded the “Business Strategy Certificate” from SGMI Management Institute St. Gallen.