The Marketing Management Seminar is an intensive course that introduces the methods, processes and effects of modern marketing.
Marketing is an important driver of success. Even the best product or the most innovative offer cannot be successful if customers do not need it, want it or know about it. The most important purpose of marketing is to coordinate market needs and requirements with a company's capabilities and potentials. Concentration on very specific customer benefits enables price flexibility due to competitive advantages, customer preferences and efficiency in sales. Three core aspects need to be optimized:
The marketing concept defines how a company will achieve market success. Participants learn how to develop, evaluate and implement a marketing concept.
The main concerns of every marketing philosophy are to align all organizational entities with customer needs and to create an overall orientation on total customer satisfaction. This is a challenge for all employees of an organization: customer orientation is not just about marketing and sales. The question is how to develop and cultivate a customer-oriented mindset.
The best concepts are worthless without brisk sales. How can a company increase sales performance, develop new sales systems and design new distribution channels?
The company is part of a dynamic market environment. Every market is subject to certain rules and regulations.
Effective marketing is based on specific market analysis and market research.
Simultaneously, the organizational culture has to be assessed in terms of readiness for customer focus.
The better the market analysis, the more accurate the marketing strategy.
The marketing strategy defines the principle policies for products, markets and pricing for every business segment.
Thorough marketing can tap unused business potential and opportunities for profitable growth. How can a company ensure that the potentials of existing customers are harvested properly? How can it acquire new customers and new businesses?
The acid test for marketing strategies and marketing concepts is a successful marketing mix.
Marketing strategies and concepts need to be condensed and substantiated through marketing planning, and quantified in budgeting. Marketing controlling then guides goal achievement and effective actions.
Alle Durchführungen ausklappen Alle Durchführungen einklappen
Nr. E-71223 beginnend am 13.11.23
|Seminar||13.11.2023 - 16.11.2023||Köln, DE|
Nr. E-71124 beginnend am 15.04.24
|Seminar||15.04.2024 - 18.04.2024||Brunnen, CH|
Nr. E-71224 beginnend am 04.11.24
|Seminar||04.11.2024 - 07.11.2024||Berlin, DE|
Excellent presentation of topics and examples of how to use the tools in work life.
I really enjoyed the course.
Very helpful and applicable to every day.
Excellent refresh. New and practical tools to use in my daily work.