The Marketing Management Seminar is an intensive course that introduces the methods, processes and effects of modern marketing.
The main concerns of every marketing philosophy are to align all organizational entities with customer needs and to create an overall orientation on total customer satisfaction. This is a challenge for all employees of an organization: customer orientation is not just about marketing and sales. The question is how to develop and cultivate a customer-oriented mindset.
The company is part of a dynamic market environment. Every market is subject to certain rules and regulations.
Effective marketing is based on specific market analysis and market research.
Simultaneously, the organizational culture has to be assessed in terms of readiness for customer focus.
The better the market analysis, the more accurate the marketing strategy.
The marketing strategy defines the principle policies for products, markets and pricing for every business segment.
Thorough marketing can tap unused business potential and opportunities for profitable growth. How can a company ensure that the potentials of existing customers are harvested properly? How can it acquire new customers and new businesses?
The acid test for marketing strategies and marketing concepts is a successful marketing mix.
Marketing strategies and concepts need to be condensed and substantiated through marketing planning, and quantified in budgeting. Marketing controlling then guides goal achievement and effective actions.
Excellent presentation of topics and examples of how to use the tools in work life.
I really enjoyed the course.
Very helpful and applicable to every day.
Excellent refresh. New and practical tools to use in my daily work.